Behind the Scenes
Winter 2026()
Une Escapade Dans le Désert
In the golden hush of the American desert, where ancient boulders stand as silent witnesses to the passage of time, Primavera unveils its latest campaign: Le Soupir du Désert.
From the Journal()
Private Sale
RSVP to the Private Spring/Summer Sale event at the Elizabeth Street boutique.
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About Primavera A Story of Unparalleled Craftsmanship
Founder Mai Jacquard grew up in the Cévennes, traditionally known for its silk mills, before moving to Paris to study at the École des Beaux-Arts. There, her fascination with texture, form, and color blossomed and she went on to found Primavera in 2009. Today, Mai Jacquard’s collections are celebrated for their ability to tell stories woven, stitched, and sculpted — earning her a place among the most innovative voices in contemporary fashion.
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